Top 10 Megatrends for the Next 5 Years – Part II

Posted by: on Jun 21, 2013 | No Comments

Last week Helga was lucky enough to be invited to the Deustche Bank “Women in European Business” conference at Barbican London. 

In their own words, these conferences are “evenings of inspirational, thought provoking speakers and panelists and networking.”

Clearly, a mix of inspiring speakers, provoked-thought and networking is impossible to resist here at Creative Shift. Entitled “Power on:  decoding opportunities in a changed environment”, it had a stellar array of speakers and was hosted by David Rowan, Editor of Wired Magazine.

 We’ll share some other insights from the speakers (who included Jane McGonigal, Julie Meyer and Wendy Tan White), but David was on blistering form as he rattled through his take on the “Top Ten Megatrends” that businesses cannot ignore in the next 5 years. 

Folllowing on from part 1 earlier this week, here we share here part 2 of Helga’s thoughts following  the session, which use David’s headings and the examples and clips as we could find from David’s media shower. The future’s bright… the future may or may not be Orange, but it will be bonkers.

6. Business disruption is the new norm. 

The only thing that’s certain is that nothing is certain any more.

Not only was Kodak the household name in photography and film for a century, it was Kodak who invented the first digital  camera. They were hardly sticking their heads in the technological sand. But it wasn’t enough. They’re bankrupt.

Instagram was an 18 employee company bought by Facebook for $1 billion.

One year in, it has made no money, was it worth it?

Nokia dismissed the iPhone’s launch in 2007. Yet it stood the smartphone industry on its head. The question now is whether Nokia will survive?

Might Modern Meadow’s 3d printed meat be the next curve we need to see round?

Or Planetary resources, mining asteroids for the minerals?

And remember, done is better than perfect – so you have to be ready to pivot.

7. The new demographics. 

Of course, it’s not just the world that is changing, the people in it are quite different too. And also changing all the time.

Financially comfortable, more tech-savvy older buyers will want new services.  While the younger generation has completely different expectations from it’s precursors.


8. Energy exponential opportunities.

The impact of new technologies on the speed of growth is becoming exponential. And not just in “weightless” California, but also, for instance, in the big, heavy, old world of the energy sector.

Moore’s law  governs everything: change is unstoppable and exponential.

9. Follow the data.

Can you imagine a time when corporations know your daughter is pregnant before you do? That time is now.

A father in Minneapolis was outraged when discount store Target sent his teen daughter pregnancy-related coupons, but later discovered that the retailer’s data analysts were way ahead of him.

The next stage is that the data world will know before she does. The Scanadu Scout, engineered by NASA scientists and awaiting FDA approval, is a scanner device designed to carry out a sophisticated medical examination and send the results wirelessly to your smartphone in seconds.


10. Automation will unskill job sectors. 

The Industrial Revolution is a work in progress. From robot dogs and surveillance birds to algorithms that write the news, machines and code will do more and more work traditionally done by people.

Whether that’s a good or a bad thing isn’t really the point.

What matters – the lesson from David Rowan’s whole presentation – is that these are real things. This is the world as it’s going to look. So we’d better get our heads round it now.

Creative Shift can shift your perspective and create the space for you to devise strategy to harness the opportunities ahead.


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